A simple question all marketing executives should be asking themselves prior to each campaign, is simply, what is the smartest and most cost effective advertising medium to help me reach my goal? Once you're comfortable with the answer you can work out the finer details. The promotional products industry has consistently claimed, their medium, custom printed marketing products, is the answer. This of course is dependent on the audience you're trying to reach. If your product needs to engage the masses, like toilet paper, beer, bananas or any other generic item, then there's no question promotional products are NOT the answer, as the cost per item, or cost per impression (the criteria the advertising industry uses when gauging effectiveness ...More

If you’re looking for a water bottle that is BPA-free and good to the planet, but doesn’t give your water that metallic taste, the perfect solution is close at hand. Glass water bottles are the hottest craze to hit the hydration scene and the growing assortment of sizes, styles, and colors are making it easy to trade in your plastic, stainless steel or aluminum bottles for ones that actually leave your water tasting like water.

Whether you bring your bottle to yoga class, play hard-core sports or just tote your bottle in and out of the car, there is bound to be a glass water bottle to fit your lifestyle. Some of the most beautifully designed bottles have screw ...More